MARKETING

Business has only two functions--marketing and innovation.
~ Peter Drucker

Ask twenty people to define "Marketing" and nineteen of them will give you some sort of take about advertising and promotion.

That's an important part of the marketing mix, but it falls a long way short of covering the complex range of issues that are truly "Marketing".

Many have attempted a more complete definition:

• Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others.
• Marketing is the process by which an organisation relates creatively, productively, and profitably to the marketplace.
• Marketing is the art of creating and satisfying customers at a profit.
• Marketing is getting the right goods and services to the right people at the right places at the right time at the right price with the right communications and promotion.

This last definition gives rise to the "Five Ps" of marketing, sometimes shown as:

Every senior manager worth their salt must obtain some understanding of marketing – both conceptually and pragmatically, if she or he is to really contribute to their organisation's success. And this is true for all sectors - private, public and not-for-profit. Why is this the case? Quite simply, virtually everything we do in an organisation involves "buying and selling" some sort of product, and this demands marketing!

Adrian Walsh & Associates has a wealth of experience in all sectors and can help with your marketing challenge, whether it's to:

• Provide training to your team.
• Support you in new product development.
• Assist you in your market analysis and pricing policies.
• Undertake market research studies with a view to launching new products or breaking into established markets.

Why not contact us? You have nothing to lose!